My amateurs understanding of how BlogAds work is that they scan the content of the page and then select ads from their vast reservoir of clients to post based on which ones their keyword algorithm thinks will be most interesting to viewers.
That said, I find it interesting that as of the time of this writing I count the front page as having 10 posts about the Celtics, 2 each about the Patriots and Red Sox, 1 about the Portland Trailblazers and 1 about Kobe. What are the four links selected by formula? 'Lakers', 'Kobe Bryant', 'LA Lakers' and 'Lakers.com'.
Of course, by writing about this I have now probably quadrupled the probability of LA-themed links staying at the top of our page.
Resolved: that going forward they shall only be referred to on these pages as 'that evil franchise in LA'. Clever references involving purple and gold and Mordor are also allowed.
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On a related yet tangential note, allow me to introduce the concept of the "slug". That's the short title we give to stories in the news business -- usually just a few words long at most. I mention this because if our posts have long titles, the links at the bottom of the email to post comments won't work. So perhaps we should try to keep the slugs for our posts short.
And Ben -- I think it's an AdSense thing. The Evil Empire West must be ponying up the big bucks, while the Men in Green aren't flashing the cash.
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