One of Nike's first commercials with Lebron James was somewhat controversial. Spike Lee, among others, panned it as pushing a stereotype of black atheletes and the black church.
While I'm nowhere near Nike's target demographic, I gotta admit: I loved it. Some of what Nike does so well are the little touches: The choir full of WNBA stars, Dr. J and Jerry West cast as church elders up on the dias. Bernie Mac's great opening line that the 'the chosen one asked the soul of the game for court vision'.
Here's the 30-second vision. If I can find the full 60-second take somewhere I swap that in, because it's even better.
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